Make your mark

Creativity and strategy that make an impact

About Sinclair Agency

At Sinclair Agency, we combine creativity with strategic insights to do work that makes an impact.

From campaign branding to public relations, we craft messaging and manage delivery in ways that make a difference in our communities. Through a highly collaborative approach, we get results that turn your story into real-world influence.

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Meet the Team

Portrait of Chris Sinclair

Chris Sinclair is a seasoned expert in strategic communications, PR, branding, and reputation management. As Founder and CEO of Sinclair Agency, he leads a top-tier team specializing in amplifying brand presence, managing crises, and crafting impactful narratives. With over 20 years of experience, Chris is a trusted advisor on high-stakes messaging at the intersection of policy and PR.

Beyond his professional achievements, Chris is dedicated to community service, contributing to Habitat for Humanity of the Charlotte Region’s Advocacy Committee and serving on boards like Central Wake High Charter School. A graduate of the University of Tennessee and Mars Hill University, he resides in Charlotte, NC, driving innovative strategies that shape the future of reputation management.

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Chris Sinclair

Founder + CEO

Portrait of Anna Roberts

With over 20 years of experience, Anna Roberts leads strategy and communications at Sinclair Agency. She was previously with regional PR firm CapStrat (now Ketchum) and served as communications director for the State of North Carolina House of Representatives. Before joining Sinclair, Anna worked as a senior communications consultant for a range of non-profit and private-sector clients including as communications director for the successful statewide Marsy's Law for NC victims' rights campaign.

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Anna Roberts

Senior Vice President

Portrait of Sarah Wallace

Sarah Wallace guides public relations work at Sinclair Agency, handling project management, messaging, and campaign strategy. Prior to joining Sinclair, Sarah worked as a consultant for local and regional campaigns. She is a graduate of Meredith College’s School of Public Policy.

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Sarah Wallace

Director of Public Relations

Portrait of Kaitlin Coogan

Kaitlin Coogan is the director of marketing and communications at Sinclair Agency. She specializes in crafting creative campaigns, overseeing web design, copywriting, and managing projects to ensure seamless execution. Kaitlin leads the development of marketing strategies that deliver impactful results. She is a graduate of the Hussman School of Journalism and Media at UNC Chapel Hill.

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Kaitlin Coogan

Director of Communications and Marketing

Portrait of Molly Burns

Molly Burns is an experienced client management specialist with extensive experience in public relations and communications. Molly provides expert project management and oversees client relationships, helping Sinclair craft campaigns and messaging that make a mark. She previously worked in Governor McMaster’s communications team, the South Carolina Medical Association, and the South Carolina Department of Administration. Molly is a graduate of the University of South Carolina.

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Molly Burns

Campaign and Project Management Lead

Portrait of Terrence McCallen

Terrence McCallen is a graduate of NC State University, where he earned his B.A. in Communication with a concentration in Public Relations and a minor in Business. He brings a strong background in marketing, project management, and client communication, shaped through agency internships and hands-on work. At Sinclair Agency, Terrence applies his strategic thinking, attention to detail, and passion for storytelling to support clients and help drive high-quality, effective marketing solutions.

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Terrence McCallen

Account Coordinator

Portrait of Ruthie Brock

Ruthie Brock supports client communications and campaign execution at Sinclair Agency. Prior to joining Sinclair, she gained experience in digital marketing and strategy through roles with NC State Athletics and non-profit consulting with ArtWorks of Sampson. Ruthie is a graduate of North Carolina State University, where she earned a degree in Business Administration with a concentration in Marketing.

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Ruthie Brock

Account Coordinator

Our Awards.
Our Awards.

01

PR Daily Awards

2025 Finalist

Integrated PR & Marketing for our North and South Carolina Our REALTORS® Know campaign

2025 Finalist

Public Affairs Campaigns for multi-state campaign with Solving Hunger

02

MarCom

2022 Gold Winner

Credit Union National Association: Digital Ad & Direct Mail Campaigns

2022 Gold Winner

Craig Davis Properties Copper District

2020 Platinum Winner

Phantom Fireworks Strategic Campaign

2020 Gold Winner

Leading Builders of America Strategic Campaign

2023 Gold Winner

Tusk Philanthropies - Creativity, Design, Website

2025 Platinum Winner

North and South Carolina "Our REALTORS Know" Campaign

2025 Gold Winner

Rebuilding Lives: NCMHA’s Commitment to Community and Impact Video

2025 Honorable Mention

Wing Strategic Communications

03

dotCOMM

2024 Platinum Winner

No Ban for Buncombe

2021 Platinum Winner

Let’s Get It Right Charlotte

2021 Gold Winner

The Real Estate and Building Industry Coalition

2021 Gold Winner

Ken George Campaign

2023 Gold Winner

Solving Hunger North Carolina - Website Creativity, Interactive Capabilities

2023 Gold Winner

Raleigh Parks Bond - Content Marketing / Blog Design

04

Hermes Creative

2023 Gold Winner

Sinclair Public Affairs Impact Report Design - Interactive Media

2022 Platinum Winner

Phantom Fireworks Strategic Campaign

2022 Gold Winner

Craig Davis Properties Strategic Campaign

05

Pollie

2023 Gold Winner

Vote YES Raleigh Parks Social Media Campaign

2022 Silver Winner

South Carolina REALTORS® PAC Advertising Campaign